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Preview Settings

Properly configured previews significantly increase the effectiveness of your links. In this section, we'll go over how to create attractive and effective previews.

Why Are Previews Important?​

  • Increased CTR: Users are more likely to click on links with informative previews
  • Trust: Professionally designed previews inspire more trust
  • Informative: Users immediately see where the link leads
  • Branding: Ability to use your brand style
  • Conversion: A well-crafted preview can boost conversions by 50–80%

Key Elements of a Preview​

Title​

  • Max length: 60–65 characters
  • Should grab attention
  • Contains the main message
  • Avoid spammy wording

Description​

  • Optimal length: 150–160 characters
  • Complements the title
  • Includes a call to action
  • Explains the value for the user

Image​

  • Recommended size: 1200x630 pixels
  • Formats: Any direct link to an image
  • Max file size: 8MB
  • Minimum size: 600x315 pixels
How to Get a Direct Image Link

Option 1: Copy a Direct Link:

  • If the image is online, you can copy its direct link:
  • Right-click on the image
  • Select “Copy Image Address”
  • Paste the link in the "Preview Image" field

Option 2: Upload to an Image Host:

  • imgbb.com – free hosting
  • Upload your image
  • Copy the “Direct Link” (should end in .jpg or .png)
  • Paste the link in the "Preview Image" field

Link Check:

  • Open the link in a new tab
  • Only the image should appear
  • The URL should end with the file extension (.jpg, .png)

Preview Caching​

How Caching Works​

  • Social platforms cache previews on their side
  • Cache doesn't update instantly
  • Cache duration varies by platform
  • If you change the preview, clear the cache

Clearing Cache on Different Platforms​

Facebook​

VK​

  • Open VK Clear Cache
  • Paste your URL and token (if required)
  • Click “Clear Cache”
  • Wait 5–10 minutes

Telegram​

  • Cache updates automatically in ~24 hours
  • For instant update, use @WebpageBot
  • Send the command /clear URL to the bot

WhatsApp​

  • Cache updates automatically in 24–48 hours
  • Manual clearing is not possible
  • Recommended to use new URLs

Design Tips​

Image​

  • Use high contrast colors
  • Add text to the image
  • Avoid small details
  • Check readability on mobile

Text​

  • Place keywords at the beginning
  • Use simple language
  • Avoid long sentences
  • Add emojis to grab attention

Preview Testing​

Important

Whenever you change a preview, always check how it displays on each target platform and clear the cache if needed.