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Traffic Distribution

Important

We recommend using traffic distribution to optimize conversions and improve traffic quality.

This section describes the features and settings of traffic distribution. Proper rule configuration allows for accurate audience targeting and conversion optimization.

Distribution Rules​

What Are Distribution Rules?​

Rules allow you to direct different users to different landing pages depending on their characteristics. For example:

  • Show different landing pages for users from different countries
  • Redirect mobile traffic to mobile versions of websites
  • Distribute traffic based on the time of day
  • Create special rules for certain traffic sources

Creating Rules​

Basic Rules​

  • Click "Add Rule"
  • Set filter conditions
  • Choose the target action (redirect, bot, landing)
  • Set the target URL / Landing page
  • Set the priority by dragging the rule; higher means more priority
Tip

Create rules from more specific to more general. Rules are applied sequentially from top to bottom.

Filtering Parameters​

🌍 Geolocation​

  • Country
  • City
  • Region
  • Provider (ISP)

📱 Devices​

  • Device type (desktop/mobile/tablet)
  • Operating system
  • Browser
  • Device model

⏰ Time​

  • Time of day
  • Days of the week
  • Time zone
  • Date and time

🔍 Sources​

  • Referrer
  • UTM tags
  • Search engines
  • Social networks

👤 User​

  • Uniqueness
  • Number of visits
  • Browser language
  • Cookies

Rule Setup Examples​

Example 1: Geographic Distribution​

Goal: Redirect users to sites in their native language

Setup:

  1. Create a new rule "Russian-speaking countries"
  2. Select countries: Russia, Belarus, Kazakhstan
  3. Set the link to the Russian version of the site
  4. Create a rule "Other countries" with a link to the English version

Example 2: Mobile Traffic​

Goal: Separate mobile and desktop traffic

Setup:

  1. Create rule "Mobile devices"
  2. Select device type: mobile
  3. Set the link to the mobile version of the site
  4. The main version will be used for all other devices

Example 3: Time-Based Distribution​

Goal: Different distribution during day and night

Setup:

  1. Rule "Daytime traffic"
  • Time: 09:00 - 21:00
  • Days: Mon–Fri
  • Link to main landing
  1. Rule "Nighttime traffic"
  • Time: 21:00 - 09:00
  • Days: Mon–Fri
  • Alternative link

Example 4: Traffic Sources​

Goal: Different landings for different sources

Setup:

  1. Rule "Social networks"
  • Source: Facebook, Instagram, VK
  • Link to social landing
  1. Rule "Search engines"
  • Source: Google, Yandex
  • Link to SEO-optimized landing

Setup Tips​

Rule Priorities​

  • Place more specific rules higher
  • Place general rules lower
  • Always create a "default" rule
Example of Priorities
  1. Specific city (Moscow)
  2. Specific country (Russia)
  3. Group of countries (CIS)
  4. All other countries

Testing Rules​

How to test rules:

  1. Use a VPN to test geo rules
  2. Test from different devices
  3. Test at different times of day
  4. Test from different traffic sources

Common Usage Scenarios​

Scenario 1: Different Countries​

🌍 Russia → site.ru
🌍 Kazakhstan → site.kz
🌍 Others → site.com

Scenario 2: Devices​

📱 Android → mobile-landing.com
📱 iPhone → ios-landing.com
💻 Desktop → main-landing.com

Scenario 3: Working Hours​

🌞 09:00-18:00 → shop-open.com
🌙 18:00-09:00 → shop-closed.com

Performance Analysis​

What to Track​

  • Number of hits per rule
  • Conversion by group
  • Traffic quality
  • Time on site

Rule Optimization​

  1. Review statistics
  2. Identify successful combinations
  3. Adjust settings
  4. Test new variants
Important to Remember

Rules can be changed at any time. Regularly check their performance and adjust when necessary.

Recommendations​

Best Practices​

  1. Start with simple rules
  2. Gradually increase complexity
  3. Regularly analyze results
  4. Test new combinations

Common Mistakes​

  • Rules too complex
  • No "default" rule
  • Conflicting conditions
  • Incorrect priorities

Additional Features​

A/B Testing​

  • Create test groups
  • Distribute traffic
  • Analyze results
  • Optimize conversions

Integrations​

  • API for rules
  • External services
  • Analytics systems
  • CRM systems
Optimization Advice

Start with basic rules and gradually make them more complex based on analytics data. Regularly check rule performance and update them as needed.