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Traffic Distribution

Important

We recommend using traffic distribution to optimize conversions and improve traffic quality.

This section describes the capabilities and settings of traffic distribution. Proper rule configuration allows for precise audience targeting and conversion optimization.

Distribution Rules​

What Are Distribution Rules?​

Rules allow you to route different users to different landing pages based on their characteristics. For example:

  • Show different landing pages for users from different countries
  • Send mobile traffic to mobile versions of sites
  • Distribute traffic based on time of day
  • Create special rules for certain traffic sources

Creating Rules​

Basic Rules​

  • Click "Add Rule"
  • Set filter conditions
  • Choose target action (redirect, bot, landing)
  • Define the target URL / Landing
  • Set rule priority by dragging (top = highest priority)
Tip

Create rules from more specific to more general. Rules are applied sequentially from top to bottom.

Filter Parameters​

🌍 Geolocation​

  • Country
  • City
  • Region
  • ISP

📱 Devices​

  • Device type (desktop/mobile/tablet)
  • Operating system
  • Browser
  • Device model

⏰ Time​

  • Time of day
  • Days of the week
  • Time zone
  • Date and time

🔍 Sources​

  • Referrer
  • UTM tags
  • Search engines
  • Social networks

👤 User​

  • Uniqueness
  • Number of visits
  • Browser language
  • Cookies

Rule Configuration Examples​

Example 1: Geographic Targeting​

Goal: Redirect users to websites in their native language

Setup:

  1. Create a rule "Russian-speaking countries"
  2. Select countries: Russia, Belarus, Kazakhstan
  3. Enter URL for Russian version of the site
  4. Create another rule "Other countries" with English version URL

Example 2: Mobile Traffic​

Goal: Separate mobile from desktop traffic

Setup:

  1. Create a rule "Mobile devices"
  2. Select device type: mobile
  3. Set URL to the mobile version of the site
  4. Other devices will use the main version

Example 3: Time-Based Distribution​

Goal: Different distribution for day and night

Setup:

  1. Rule "Daytime Traffic"
  • Time: 09:00 – 21:00
  • Days: Mon–Fri
  • URL to main landing page
  1. Rule "Nighttime Traffic"
  • Time: 21:00 – 09:00
  • Days: Mon–Fri
  • Alternative URL

Example 4: Traffic Sources​

Goal: Different landing pages for different sources

Setup:

  1. Rule "Social Networks"
  • Source: Facebook, Instagram, VK
  • URL to social landing page
  1. Rule "Search Engines"
  • Source: Google, Yandex
  • URL to SEO-optimized landing page

Rule Configuration Tips​

Rule Priorities​

  • Place more specific rules higher
  • Place general rules lower
  • Always create a "default" rule
Priority Example
  1. Specific city (Moscow)
  2. Specific country (Russia)
  3. Country group (CIS)
  4. All other countries

Rule Testing​

How to test rules:

  1. Use VPN to test geo rules
  2. Test from different devices
  3. Test at different times of the day
  4. Test from various traffic sources

Common Use Cases​

Scenario 1: Different Countries​

🌍 Russia → site.ru
🌍 Kazakhstan → site.kz
🌍 Others → site.com

Scenario 2: Devices​

📱 Android → mobile-landing.com
📱 iPhone → ios-landing.com
💻 Desktop → main-landing.com

Scenario 3: Business Hours​

🌞 09:00–18:00 → shop-open.com
🌙 18:00–09:00 → shop-closed.com

Performance Analysis​

What to Track​

  • Number of clicks per rule
  • Conversion by group
  • Traffic quality
  • Time spent on site

Rule Optimization​

  1. Analyze statistics
  2. Identify successful combinations
  3. Adjust settings
  4. Test new variants
Remember

Rules can be changed at any time. Regularly check their effectiveness and update them if needed.

Recommendations​

Best Practices​

  1. Start with simple rules
  2. Gradually increase complexity
  3. Analyze results regularly
  4. Test new combinations

Common Mistakes​

  • Overly complex rules
  • No default rule
  • Conflicting conditions
  • Incorrect priorities

Additional Features​

A/B Testing​

  • Create test groups
  • Split traffic
  • Analyze results
  • Optimize conversions

Integrations​

  • API for rules
  • External services
  • Analytics systems
  • CRM systems
Optimization Tip

Start with basic rules and gradually build complexity based on analytics data. Regularly review rule effectiveness and adjust as needed.